Journey & persona catalogues
Organise many journeys, and the personas who travel them, in one place.
JourneyRight by Urbanite
Map the experience end to end, not just the screens.
Customer and employee journeys cut across teams, systems and channels, but they are usually captured in disconnected workshops and slides. JourneyRight brings the whole experience into one structured, shareable map: the persona, every step, the systems behind it, the pain points and the feeling.
What it does
Your whole application estate, in one governed view.
Step-by-step capture
For each step, record what happens, the action taken and the applications used.
Pain points & opportunities
Surface where the experience breaks, and where it could be better, at every step.
Emotion curve
See where the experience lifts and where it dips, across the whole journey.
Flow map
Visualise how the journey actually connects, from first step to last.
Built together
Comments, sharing and user management, so the team builds the map rather than separate decks.
Why it matters
You cannot improve an experience you cannot see.
When journeys live in scattered workshops and slides, pain points and system gaps stay hidden and improvement becomes guesswork. JourneyRight brings the whole experience into one structured, shared map, with the systems and the feeling that shape it in view.
Who it is for
Built for the people who design and deliver experience.
Experience and service designers, business analysts, product owners, CX and EX leads, and transformation teams who need to see a journey end to end, with the systems and emotion that shape it.
Typical use cases
Customer journey mappingEmployee experience mappingService designPain point analysisOpportunity identificationProcess & experience alignmentTransformation discoveryCX & EX improvementPersona developmentApplication & journey mapping
Product positioning
A living map, not a workshop output that ages.
JourneyRight turns scattered journey workshops into a living map the whole team can act on, with systems, pain points and emotion in one view.
See it in action
See JourneyRight on a real journey.
The clearest way to understand JourneyRight is a short walkthrough against a journey you recognise.